ABOUT THE COURSE
Does your research idea represent a business opportunity? Commercial relevance is increasingly used as a measure of success in research and in research programmes, and scientific research and discoveries sometimes represent marketable solutions to critical industrial, medical, and environmental problems. Commercialising Research-Based Ideas is sprung out of the tailor-made course Soft Skills and Entrepreneurship, and is a one-day, action-oriented workshop-style course that provides academic researchers with an introduction to entrepreneurial processes and practical tools for assessing, developing, and communicating the commercial potential of science-based research ideas.
This course is carried out by Lund University and tailor-made to and carried out at your location. The one-day course can either be carried out with a half or a full day of workshop. It can be designed as a stand-alone event, added to an academic conference, or integrated with another course/event. Furthermore, it can be complemented with a more exhaustive and tailor-made course or program in order to further develop and sharpen the entrepreneurial and commercial focus and skills of academic researchers.
Commercialising Research-Based Ideas explores key issues related to commercialisation of science-based ideas – e.g., recognising and evaluating commercial opportunities, analysing market potential, conceptualising the offer and commercial path, and developing effective value propositions. It provides participating researchers with an opportunity to learn and to be able to hands-on apply entrepreneurial and commercial tools and perspectives on their own research-based ideas. The main objectives are to:
- Inspire and motivate scientific researchers to add a commercial perspective in their research work
- Educate scientific researchers in processes and tools for assessing, developing and communicating commercial potential of research-based ideas
- Show commercial relevance of research and research programs
- Improve success rate of commercialisation efforts
Commercialising Research-Based Ideas is led by Jörgen Adolfsson, Lecturer in Entrepreneurship and Marketing at the Sten K. Johnson Centre for Entrepreneurship at Lund University, Lund, Sweden. Jörgen has an extensive background as a lecturer, executive trainer, and workshop-leader. He is also an experienced entrepreneur having founded several new ventures, one of which involved an IPO and a listing on the Stockholm Stock Exchange.
Testimonials about Jörgen from the Soft Skills & Entreprenurship programme:
Thanks a lot to all lecturers, but especially to Jörgen for his involvement, listening skills and attitude - I learned a lot and had a lot of fun.
Great teacher with huge experience as an entrepreneur who can easily explain some aspects of marketing. A very positive person who shared his thoughts and experience with us.
Jörgen in three words: knowledge, practice, inspiration. Thank you Jörgen!
Researchers primarily within natural sciences, as well as former participants of the Soft Skills & Entrepreneurship programme.
Tailored to your location
Welcome to contact us for a quotation!
For questions regarding course content, please contact:
Sten K. Johnson Centre for Entrepreneurship at Lund University
For course fee and practical questions, please contact:
Lund University Commissioned Education,
+46 46 222 14 60